Advertisement is the best and the most effective way to generate awareness and popularity to any product you want to sell. Although some claim that they don't need it, the existence of print ads, TV ads, and radio ads to create brand awareness to any products are evidences that products need to be introduced to the public. This principle is the same with online business.
With millions of existing domains on the Internet, keeping your name or your product noticed call for the need of advertisements. Since the mentioned advertisements require great amount of money to create and generally do not apply online, another approach is used to make online products get public awareness: article writing.
Article writing is one way for online businesses to create exposure to their products without the need of spending money for the production of advertisement clips that are more often than not, left unnoticed (for the simple reason that users respond differently in the Internet than in other forms of media). Article writing is also the fastest way to make the product known to Internet users without directly introducing the product's name or the company's name. Articles communicate through good content and in turn make good exposure to the product. Without good content, your article is useless and would potentially be the reason of your reputation being ruined.
There are two processes that make online business works through article writing:
One. Articles are usually written with an author's box that links it to the site where the real products are sold. When articles are written and published to several article submission sites, visitors who access it would be informed not only of the content of the article but also the link or the source of the article. Once the article catches the reader, there is a greater chance that he/she becomes interested with the link. And in turn, the ordinary reader would become a potential product costumer.
And two. Articles on the Internet are published and re-published on several sites. Once this happens, the linked site on the article would improve the search engine ranking of the products website. The more links pointing to your site mean higher search engine ranking and relevancy.
To make sure that either of the two would happen, articles should be well written because for as much as you want your readers to become your costumers, you need to have an excellent content. Always make sure that your reader is within the niche market that your product is targeting, since those who do not have the interest for your product would not give much time reading what you have written. Once you have a good article that is relevant and could give good information, credibility and sales would come easily.
You might ask: "If they milked my articles for their own use, how can I benefit from it?" The answer is simple. When people use your article for their own webites, you build up reputation. Your articles will become "in-demand" that would generate enough exposure not only to your article but also to your name. You would also create credibility. In the end, this credibility would become the main reason why your product sells.
Once the articles have transmitted the intended message to its readers, created a good source of relevant and useful information, generated reputation and credibility among other online businesses and Internet consumers, your online business would likely succeed.