Whether selling online or offline, selling something in
print is one of the hardest things you'll ever have to do.
You've got to worry about your headline... your opening...
your closing... Sheesh!
Today I'm going to show you 9 little-known bur VERY critical
variables to test in your display ad or sales letter,
without changing your content.
Each of these variables will affect your response -- one way
or another, so use them wisely!
Here is just a small sampling of the items you want to
"test" or "tweak" that will impact the response to your ad,
and usually... impact it dramatically:
1. Font style -- both in the headline... subheads... and of
course in your text itself.
Obviously, you have more discretion with this online.
2. Font size
Same thing, you have more flexibility and discretion online.
3. Pictures
There are times using a picture or a drawing,is actually
much better than using a photo, but you have to know when
that is.
4. Logos
Most of the time you're better off without them.
5. Layout
6. Subheads
Use them all the time.
7. Headlines
ALWAYS test your headline.
8. Your offer
Should be one of the primary things you test -- different
offers will also work differently with different lists.
9. Your price
Again, results here will vary -- but testing price is key!
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
