Today I want to plow through some more of the "5 Ways ToGive Your Prospects A Much-Needed Break!"
Yesterday, we talked about using sub-headlines throughout
your sales copy, and how to leverage them to boost your
sales -- taking advantage of both the "aesthetic" component
of them -- and the "psychological" component of
sub-headlines as well.
Let's take a look at some more techniques you can use:
2. Use Bullets!
Listen, bullets do a LOT for your sales copy.
First of all, they give your prospects some more "eye
relief", by breaking up long-form text into shorter, and
more easily digestible "bites".
Second, they're also catching those "skimmers" -- readers
who are just "skimming" through your sales pitch, trying to
dig around for all the important information they want.
And lastly, they give you a great opportunity to sort of
"summarize" certain aspects of your sales copy, in a "bottom
line", point-by-point list.
Your prospects tend to give more credibility and pay a lot
more attention to your bullets, so don't waste your words
there.
Be punchy... be direct... and make sure you're showing a ton
of benefits ("reasons to buy") in them.
What are reasons to buy? Well, in your bullets, be emotional,
but that's a perfect time to back up each emotionally compelling
issue, with a slew of factual data, like this:
Discover the unusual reason why every woman will be "instantly" turned
on sexually, after using these 3 greeting techniques. (And find out why
73.7% of ALL women, actually preferred this!)
See what I'm saying here?
3. Alternate your bullets, making one bold... and the other
not bold.
Or, alternatively, make your first sentence in each bullet
bold, and keep your second sentence "normal".
This gives your prospects even more eye relief, allowing you
to emphasize certain aspects of your text, in each bullet.
If you want to see an example of what I'm talking about,
just look at this tip, online:
www.kingofcopy.com/tips/062805_5_ways_to_give_your_prospects_a_break_2.htm
Tomorrow we'll wrap this up and move on to something else.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
