There's an old joke that goes something like this:
A man is walking down 7th Avenue in Manhattan and he asks a stranger "How do you get to Carnegie Hall?"
The stranger tips his hat and politely says, "Practice... Practice... Practice."
Now there are a couple of things I know about:
First of all, I do, in fact, know exactly what it takes to get to Carnegie Hall, because I played there in 1976, at the tender age of 13.
Back then I played lead tenor saxophone in the Bronx Borough-Wide Band, and believe me, we practiced our butts off!
The cool thing about Carnegie Hall, is that everything you've ever heard about the acoustics there, is 100% true.
For instance, a bunch of us kids stood on the stage, speaking to some other kids who were standing W-A-A-Y back up in the last row of the highest balcony, and in a voice just slightly louder than your normal speaking voice, we were able to hear one another just fine.
It was almost unbelievable!
The other cool thing was, you got to sign your name into a "history book" when you played there.
I guess they keep records of every performer who entertains on their stage, and that made you feel pretty special -- especially when you're 13 years old.
Anyway, the other thing I know about, is how to write winning sales copy.
And what you need to know, is that writing winning sales copy is a learnable skill you get better at, by repetition.
The simple truth is, the same way you become a better foul shooter in basketball, and the same way you become a better musician, is the exact same way you become a better marketer, and... a better copywriter.
Practice... practice... practice.
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html