Writing Resources

Segmenting Your Target Audience Through Your Copywriting - Karon Thackston  Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.  ” In order to write effectively you have to know this one group of people and know them well.

Writing The Perfect Sales Letter - David Hennebery  Before you actually write the e-book we are going to write the sales letter first.  Now I suggest you write it in Microsoft Word and save it.  Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5 The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter.

A "Plan 9" Book? - Ed Williams  Sometimes, when you do a little writing like I do, you get tipped off as to what upcoming books and authors are really gonna be hot.  And folks, I’ve got a book title and an author’s name for y’all that I think may be the hottest of this entire year.

How to Write for Children and Win Over Parents - Barbara Gabogrecan  The obvious skill of being able to communicate in a language that the age group you are targeting, is an evident one.  Choosing a topic that the child relates to is all important.  In many cases it is also deemed to be imperative to include graphics – again, depending on the child’s age; BUT all children of all ages like to see illustrations.

How To Read When You're Writing - Sophfronia Scott  Many writers say it:  "I don't read when I'm writing".  They think it will contaminate their voice, that whatever style they're reading will somehow seep into their work and it really won't be theirs.

Public Service Announcement (PSA) Radio Copy Writing Success - Scott Perreault  What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials?  Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital.

My Favorite Expert Advice on Writing the Stories of Our Lives, Gleaned From My Favorite Books on the Subject - Lisa J. Lehr  This outline is adapted from a handout I give to my lifewriting students.  The points made here apply to writing in general as well as to writing our life stories in particular.  I.  Why should we write?

How To Cultivate Greatness In Your Writing - Sophfronia Scott  There's a television commercial, I believe it's for E-trade, that talks about how nobody wants to be an ordinary.  ..  fill in the blank.  Supposedly we aspire to be better.  Nobody wants to be an ordinary athlete, nobody wants to be an ordinary investor.

Copywriting Secrets Of India's Mystics - Dave Alston  Hi everyone,Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life.  It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.

How To Find Freelance Copywriting Jobs - Niall Cinneide  Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them?  The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak.

Defy the Myths, Get Your Book Written--Fast! - Part 1 - Judy Cullins  Why don't you write a book?  Most people complain it takes too long.  They are too busy.  One professional coach said she was not a natural writer.  An entrepreneur feared it wouldn't sell, or it would be too much effort.

Break In With Fillers: The Best Market For New Writers - Shelley Wake  Interested in breaking into writing or breaking into a new area?  You can’t go past writing fillers.  Fillers are one of the most overlooked opportunities in the freelance writing world and offer one of the best opportunities for new writers.

The High Cost of a Six-Figure Book Advance - Sallie Goetsch  The six-figure book advance, like the New York Times bestseller, is the object of many a writer’s fantasy.  Whether it’s also a realistic goal is something else again.  *Can you really get a six-figure book advance?

Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting - Karon Thackston  I have to tell you, I was very skeptical in the beginning.  Nervous even.  I had one finger on the "buy now" button, and one finger poised, ready to request a refund.  I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on steroids.

How To Select a Great Topic For Your Book or Ebook Part 4 of 5 - Aaron Morganstern  For part four of this discussion, we'll be taking a look at some specific topics you may wish to explore.  ..  Looking youngPerhaps sixteen year old girls don't want to look younger, but from that point on, and for most of the population in Western society, looking young is a common desire.