Writing Resources

3 Steps To Better Sales Copywriting - J.L. Reid  Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:  You’re nothing more than a salesperson.  There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of a typewriter.

Segmenting Your Target Audience Through Your Copywriting - Karon Thackston  Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.  ” In order to write effectively you have to know this one group of people and know them well.

How To Write LOADS Of Killer Bullets In Your Sales Copy! - Craig Garber  Today I want to plow through some more of the "5 Ways ToGive Your Prospects A Much-Needed Break!  "Yesterday, we talked about using sub-headlines throughoutyour sales copy, and how to leverage them to boost yoursales -- taking advantage of both the "aesthetic" componentof them -- and the "psychological" component ofsub-headlines as well.

The Lost Art Of Fundamental Copywriting - Dean Phillips  What ever happened to good old fashion, fundamental copywriting?  Has anyone seen AIDA?  I mean, before you can run, you first have to learn how to walk, right?  Yet, I see it over and over again.

Writing Sites: Why You Might Like to Give Them a Try - Joy Cagil  Journalists are familiar with the panic of deadlines and novelists can identify with the horror of blank pages.  Then, what about the desperation of those who feel the urge to write and do not dare or do not know where to go?

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 - Karon Thackston  In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas.  The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

Book Marketing and Book Promotion Using Book Signings - Scott Lorenz  As a book publicist I have a strong opinion about book tours.  Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promote a book.

How To Think Through Writer's Block - Sophfronia Scott  In his book, On Writing, Stephen King says, "We are talking about tools and carpentry, about words and style…but as we move along, you’d do well to remember that we are also talking about magic.  " When something is really well-written we tend to think it was effortless for the writer, that it seems magical.

7 Surefire-Tips For Writing “Make-People-Read” Article - Andrew Heuw  It’s not something new that writing article can bring considerable amounts of traffic to your web site thus give you more profits.  Today all net has been flooded with articles, which purpose to capture instant traffic for their owners.

How to write a press release - Martin Bailey  A well structured press release in an excellent way of receiving free publicity for very little effort and cost.  It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.

How to Write a Holiday Tale That Isn't a Turkey - Caterina Christakos  When we write stories, with the purpose of sharing them with others, we enter into an agreement where we allow our reader to see a glimpse of our heart, our souls and our memories.  If we truly want them to be immersed in the tale, we actively immerse ourselves in those memories so that a glimmer of what we saw, heard and felt comes through.

Finish Your Book Already! - Tom Antion  I owe the completion and success of my book to a big cardboard box that saw me through the entire process.  I found this box and filled it with any and all information I could find on my topic ‘advanced presentation skills for speakers and business presenters.

Writing Effectively: A Two-Part Guide, Part 2 - Jan Kovarik  In Part 1, I gave you some ideas on how to write your text.  When your text is finished, you will need to review it in order to spot the flaws, correct the errors, and put a final coat of polish on your good work.

What Makes Fiction Special - Rebecca Guevara  What Makes Fiction SpecialI was in a brisk discussion about whether a woman ‘would’ or ‘would not’ leave her wayward husband when a man interrupted and said, “But he’s not real!  It’s fiction!

New Year's Resolutions for Writers - Amber McNaught  Whether you're an experienced writer looking to boost your career or a complete novice desperate to break into the world of freelance writing, there's a good chance that you'll be using the New Year as the excuse you need to start a whole new writing regime.